Advertising Products Panel
Chris Jaffe and Michael Mcelligot ran the ad products session. Several bloggers (including Heidi of Coast2Coast mom) sat on the panel.
Yahoo's goal is to create fewer, more relevant ads that stand out in all media and devices (web, video, mobile, etc.)
Talking about products and brands is important and organic.
Their findings:
-People want to talk about and connect with brands/businesses.
-Compelling commercial offers (coupons, sales) are "news".
-People want to share these messages with their friends and family.
Question: How much of your social time now deals with...
-Products or services that you use?
-Sales, coupons or other types of promotions?
-Ads that are funny or interesting?
Answers: It depends on type of blog; some tweet info; some do all three (i.e. "Old Spice" coupon; iGo charger); we also share bad experiences.
Question: How do you like to share these things?
-Email?
-Facebook?
-Twitter?
-SMS?
-Other ways?
Answers from panel/audience: Many put items on Facebook if we really want people to notice because Twitter goes by so quickly; school groups use email groups and now are starting to use Facebook more; many of us share on multiple platforms now; many non-social media moms are not on twitter; it depends- is issue local/national?; integrate all types of media with social media to catch all potential customers.
Other comment: Companies need to engage not just tweet out promotions.
(Confidential prototype was then shown/given feedback on)
Four Tips For Advertising/Content Success
1. Know your audience
this helps you choose the right content and ads.
2. Give your audience what they want
don't sacrifice them for the sake of advertisements
3. Use standard display ad sizes
makes it easier for advertisers to work with you
4. Place your ad units"above the fold"
high visibility on your site = value for advertisers
