I'm so bummed that I didn't get a good photo of Carley Roney Cofounder and Editor In Chief, The Knot Inc. (http://www.theknotinc.com).  The sheath dress that she was wearing was gorgeous.  Oh, well...  Below are the notes from her talk during the FairyTale Weddings & Honeymoons Platinum Soiree.

1. Your audience is absolutely everything to you.  Engage with them. Ignite their passion.  Turn your casual observation of what they are doing to your absolute obsession.  What do they want?  What inspires them?  Make it their brand.  Make it their experience.

2. Listen and follow your audience.  The Knot (wedding themed) led to The Nest (home buying, recipes, etc.) and to The Bump (pregnancy and parenting) as their audience went through various life stages.  Listening was "crowdsourcing at its best".

3. Research to make your product even better.

5. Make sure at the end that you are being outrageous. Be funny. Be different.  Keep the conversation alive.

(You can read the rest of my Disney Social Media Moms Celebration posts over at www.mominthecity.com - my posterous account was down during the conference!)